Byron's Babbles

Core Values Are The Heart & Soul

Posted in #NEI3DLeadership, 3D Leadership, core values, Global Leadership, Leadership, Leadership Development by Dr. Byron L. Ernest on August 21, 2021
Laura Goynes

Right now I am sitting in the Orlando International Airport with my flight delayed due to weather, but reflecting on an incredible day of facilitating leadership development for north Florida participants of our 3D Leadership Program. One of the topics of discussion today was core values. During a part of the discussion where we were discussing organizational versus personal and shared versus unshared values, one of our participants, Laura Goynes, interjected that the whole time of the discussion she had been reflecting on her experience working for DryBar while in college. She posited that their core values were easy to share and easy to live. Then she shared them with us and we were all speechless. They were probably the most authentic core values I had ever heard. I was actually pretty excited because Drybar’s core values were in the same vain as the core values I am living for my newly founded company and listed on my website. Here are DryBar’s core values:

The Heart & Soul Of Drybar: Our 10 Core Values & Beliefs

  1. It’s the experience! The single most important part of the Drybar experience is the way we make people feel. We are committed to making our clients feel like a million bucks.
  2. It’s not just blowouts! It’s confidence. And happiness. It’s artistry and quality.
  3. Be yourself! Tattoos, piercings, quirky laugh and all! It’s what makes you special and interesting. As Gaga says, “I’m on the right track baby, I was born this way.”
  4. Embrace the power of random acts of kindness! Selfless acts of kindness make someone’s moment/day/week. This defines you, you define us.
  5. Have fun! Laugh, smile, dance! Look beautiful! Life is too short to be someplace lame.
  6. Always be growing! There is tremendous opportunity ahead for all of us. You commit to helping us grow and we’ll do the same for you.
  7. Nothing is sexier than honesty and humility! Arrogance and cockiness are gross. Actions speak louder than words. Be sexy.
  8. Make a difference! Have an opinion, a point of view. Have the courage to stand up and make a difference.
  9. Pretty is as pretty does! Be a good person. Care about people. You’re only as pretty on the outside as you are on the inside.
  10. We are family! Drybar was started by family. You are part of our family.

Pretty amazing, right? I was so glad that Laura shared these with us and was so inspired. Laura went on to explain to us the people she worked with loved their jobs, DryBar retained employees, employees always felt heard, and that, as an employee, these were easy values to share. So, really it was a “drop the mic” 🎤 moment and Laura had given us the prompt for a great discussion about the authenticity of core values and not needing to be a bunch of buzz words, hooplah, and corporate gibberish. Think about if we all lived personally to the DryBar core values. The world might just be a better place. This whole discussion made me feel better about my own core values which are:

Core Values

  • Integrity above all
  • Everyone is a leader
  • Listen, Hear, Learn, & strive to be better
  • Not just better – Different
  • Never cookie cutter
  • The glass is half full and we want a bigger glass

We will generally be most comfortable working in a company that has a corporate culture that reflects our own personal values. Core values are the guiding principles that help to define how we should behave personally, in business, and perhaps beyond. What gives your life meaning or what do you want to achieve? If you can articulate those answers, you’ll likely see a pattern that you can boil down into a single concept or list of concepts.

One Response

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  1. Good Done Right | Byron's Babbles said, on September 5, 2021 at 6:58 am

    […] keep an even closer eye out for those that are walking the talk. I already blogged about DryBar in Core Values Are The Heart & Soul. Then, last night I pulled into the local Wendy’s drive through and was reminded how important it […]

    Liked by 1 person


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