Byron's Babbles

Taking Subjective To Objective

Posted in Educational Leadership, Global Leadership, Leadership, Leadership Development by Dr. Byron L. Ernest on November 17, 2021

I talk about language mattering a bunch. Also, I talk about using buzz words, and words that don’t really mean anything. Then, this morning I read a great piece by Alex Dripchak that was a good reminder of words not to use. His article, “Starting A Career In Sales? Avoid These Words!” was in the context of sales, but the principles really apply to everything. Even as a person who is critical of word choice, I wanted to go back and read everything I’d written in the last week and make sure I wasn’t using the “bad, worse, and worst” words suggested. Alex calls these “trigger” words.

Furthermore, they are words that are overused and assumptive, according to Alex. I love this way of describing what I always call buzz words. Most recently I blogged about this in the context of core values in Core Values Are The Heart & Soul. In that post I added hoopla and corporate gibberish to the words we shouldn’t use. In taking another look at my post, I wonder if “authentic” is another word that has been used to the point of having no meaning (I’ll ponder that later).

Alex told us to make the subjective, objective. He noted that “best,” “unique,” “innovative,” and “cutting edge” were rendered hollow a long time ago. Using the teaching of Lee Salz, Alex said, “…if you can’t prove it, don’t use it.” I know I said I would ponder it later, but “authentic” has been rendered hollow too. If I understand Alex correctly what would be better, would be to say, “I am different because…” Thus taking subjective to objective.


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