Byron's Babbles

Deep Innovation

As a self proclaimed energetic change agent, I had a great chance to check my values and views toward innovation while reading the awesome book, Innovation For The Fatigued: How To Build A Culture Of Deep Creativity by Alf Rehn. Rehn argued that we have become “shallow innovators” and need to start practicing “deep innovation.” One problem is we start using the same old rhetoric that makes us think we are “maverick innovators,” being “transformative,” or practicing “disruptive thinking.” We think these buzzwordy titles mean we are innovating, but really we are merely tinkering around the edges and making superficial changes. See why I gave this book ⭐️⭐️⭐️⭐️⭐️?

“Innovation has become a tired buzzword.” ~ Alf Rehn

According to Rehn, we need to focus on big solutions. In order to have deep innovation we need to start from scratch, or go in an entirely different direction. Real innovation, Rehn posited, looks beyond what we do and know now. One of my big takeaways was that we need to stop directing so much time and talent on incremental change. Many times we take the easy way out and make ourselves feel better, saying we are taking baby steps.

“Innovation history teaches us that human beings are terrible at identifying innovative ideas.” ~ Alf Rehn (p. 54)

Another part of the book that really jumped out at me was the section entitled “The Curse of Expertise” (p. 54). I have always worried about getting caught up listening to so called “experts.” In fact, I have blogged about my dislike of experts many times in Thanks For Not Being An Expert, Decision Making vs Problem Solving – and Why the Difference Matters, and Dig In & Stop Guessing. Rehn explained that many great ideas have been killed before they had a chance to prove themselves by these so called “experts.” Rehn said, “As curious as it sounds, the better we are at something and the more expertise we’ve amassed, the worse we often get” (p. 55). It is not that experts are bad, but we just should not rely on their word as the final word. Experts often forget that their expertise represents a very small part of the world’s total wealth of knowledge. We have a tendency to overestimate what experts know and want to use their opinions carte blanche. I see this happen a lot in policy decisions.

Finally, Rehn advised us to cultivate a culture of innovation. We need a certain amount of trust and an environment where we are able to voice our ideas or opinions without fear of censure or dismissal. This is what Amy Edmondson coined as “Psychological Safety.” If we lack an innovative culture we will only practice “shallow innovation” instead of “deep innovation.” This will then eat away at our organization’s purpose, according to Rehn. The loss of purpose will ruin an organization and affect employees at every pay grade of an organization.

So, let’s create a culture of innovation so we can practice “deep innovation” and change the world!