Local Is Everywhere
The global pandemic has served as a catalyst to e-commerce (a 39% increase happened last year) and local delivery being here to stay. It is now common practice to build shopping carts into local business websites. This enables us to significantly expand the number of neighbors we get to serve with care, compassion, and a commitment to making these very good times. This past week at the SMART Factory League 2022 Summit, Joachim Hensch reminded us that “local is everywhere.” To further make the point he reminded us that “Coca Cola is everywhere.” Think about it; because of geolocalization, we can connect in ways never possible before. All we have to do is type in, “___________ near me.” Or, I can order whatever I need, to be delivered wherever I need it. Think about all these ways we have to be everywhere:
- In-person (is now kind of old school)
- Curbside pickup and messaging
- Home delivery messaging
- Text messaging
- Direct Messaging
- Live Chat 💬
- Email 📧
- Review responses
- Review requests
- Phone 📱
- On-hold phone messaging
- Virtual meetings
- Website forms
- Surveying
- Social media platforms
- Post-transactional landing page messaging
- Call-to-action texting 💬
If we are truly going to operate in a “local is everywhere” mindset then we also need to think “glocalization.” A glocalized product or service is one that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market. Cars, for example, need to meet certain regulatory standards or have the steering wheel placed in the correct side for that country. Also, more importantly, cultural adaptations need to be made. In other words, a global product or service, something everyone needs and can get use out of, may be tailored to conform to local laws, customs, or consumer preferences.
Finally, we need to adopt the core value of everything we do being meant to connect people and increase the quality of life in ALL local communities. Our governments need to protect economic and human diversity and we need to do community building by making our towns and cities really fine places to live with accessible goods and services for everybody.
Byron's Babbles 
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