Byron's Babbles

Project Fascination

  Well, my friend Sally Hogshead has done it again. What has she done? Found a way to take FASCINATING off the chart. I am amazed and in awe of her! “Who is Sally Hogshead?”, you ask. Sally Hogshead is a Hall of Fame speaker and the New York Times best- selling author of How the World Sees You: Discover Your Highest Value Through the Science of Fascination. For the first half of her career, Sally was one of the most award-winning copywriters in the world, creating campaigns for brands such as Nike, Godiva, and MINI Cooper. She learned that when a brand knows how to fascinate customers, it becomes more profitable, admired, and loved. Since then, Sally has measured the communication traits of more than 700,000 people. Oh, and about the other question your likely to ask. A “hogshead” is a wooden barrel that holds 62 gallons. In Sally’s case, the barrel holds 62 gallons of fascination. 

Sally Hogshead

 I have read all of Sally’s books and have been inspired and grown as a leader through her content. Interestingly, I just recently gave a copy of her book, How The World Sees You to a staff member and a whole chain of fascinating things began to happen. The best description is in this email I sent to our entire staff yesterday (you will want to read the posts hyperlinked in the post, too):

Good morning!

First of all I want you to know how incredible it has been to be on our climb up Mount Everest in 2015. While we are not at the summit yet, we are certainly making progress to the higher elevations of a culture of excellence at Hoosier Academies. I am both honored and comforted to be securely safety harnessed to all of you as we make the climb together. I wish you all a happy holiday season and an incredible start to 2016.
During our November Focused Leader Academy session, we did a session called Good Leader/Bad Leader. I have attached Mike’s graphic of the session to this email. Also, please check out this blog post to get a description of how I used what I learned from our teacher leaders and the activity: 

https://byronernest.wordpress.com/2015/12/07/good-leaderbad-leader/
Here is Dana’s first blog post:
https://danamsmithblog.wordpress.com/2015/12/04/how-the-world-sees-you/
From reading the blog post you now know the book I chose for Dana’s professional growth. After she took the Fascination Rapid Report, she told me she wished our entire staff could take it. Well, you know me – I said make it so! Well, actually my friend Sally Hogshead made it so! A day later, Dana and I received emails giving us each $1,000 worth of Fascination Rapid Reporting to give away however we chose. So, we would like to share our gift with you all as our holiday gift to you. You can read the description of how to use our gift below and learn more about my friend Sally.

In order to have enough codes, if your last name ends in A-M use Dana’s code and if your last name ends in N-Z use my code. I guarantee you will be fascinated.
Use this code to discover what Dana & I love about you:

1. Go to HowToFascinate.com/YOU 

2. Enter the code + your information 

3. Click START NOW!

Who is Sally Hogshead? (And is that her real last name?) Sally Hogshead is a Hall of Fame speaker and the New York Times best- selling author of How the World Sees You: Discover Your Highest Value Through the Science of Fascination. For the first half of her career, Sally was one of the most award-winning copywriters in the world, creating campaigns for brands such as Nike, Godiva, and MINI Cooper. She learned that when a brand knows how to fascinate customers, it becomes more profitable, admired, and loved. Since then, Sally has measured the communication traits of more than 700,000 people. Oh, and about your other question. A “hogshead” is a wooden barrel that holds 62 gallons. In Sally’s case, the barrel holds 62 gallons of fascination.
In closing, I want you to know how fascinating I believe you all are, and look forward to climbing even higher in 2016!
Positively Fascinated,
Byron

Immediately after sending this, I started getting email responses. Here are are the responses to date and I will keep this updated for a few days: 

  • I love this stuff!!
  • Honestly, this is the best staff gift and holiday email ever.
  • Thank you so much for this!!! It was pretty right on for me!
  • This is very cool!
  • Thank you for including me! J
  • This was very meaningful. Thank you! I can’t wait to discuss with my colleagues.
  • I don’t know how you find all the great stuff you expose us to, but I’m glad you found us and that you share who and what you know with us.
  • Thank you to you both. I loved this and got chills when I received my report. It’s so MEEEE and I can’t wait to dive a little deeper to figure out how to use my “Passion” to fascinate.
  • Only you would send this as our holiday wishes email. You fascinate me.

I’m not gonna lie…I liked that last one…a lot! Like I said, I will keep the list updated. As you can see, Sally’s gift has fascinated. This gift also gives us a concrete example of what paying it forward is all about. I’d love to hear what you are doing to start the fascinating conversations of personal professional growth in your organization. As Sally says, “To become more successful, you do not have to change who you are–you have to become more of who you are.” How are you helping both yourself and those you lead become more of who they are?

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