Leading Like Admiral William McRaven

I was so impressed by Admiral William H. McRaven’s keynote yesterday morning at ExcelinEd’s National Summit on Education. He began by saying, “If you are not a person of character, you will struggle in leadership and will really struggle leading in a crisis.” With this comment he really grabbed my attention. I was also reminded of how Angela Duckworth had defined character the day before in her great keynote: “Character is all the things you habitually do, think, say, and feel that are good for others and good for you.” Having encountered leaders in my career that lacked character, all this really resonated with me. To me, character is the “walk” part of “walk the talk.” Character encapsulates how we act and what we do. Whereas, “talk” is the values part of “walk the talk.” Those leaders I mentioned earlier talked a big game of values, but then we never saw the actions, or character. We cannot just say we will do the right thing, we have to actually know what the right thing is and do the right thing. Character is all about our habits. Thus why Admiral McRaven said the leader without character would struggle, especially in a crisis when our character really shows.
“The truth will always, always, always, come out.” ~ Admiral William H. McRaven

Admiral McRaven also shared leadership lessons from his great book, Conquering Crisis: Ten Lessons To Learn Before You Need Them. He outlined five key leadership components:
- Assess: we need procedures for getting facts and evaluating the quality of the information. We need a group of trusted advisors – what McRaven called a Council of Colonels. This is an advisory group that will speak the truth to power.
- Report: I love what the Admiral said here: “Always tell the truth, the whole truth, and nothing but the truth.” Also he told us to, “Use truth and transparency to show you understand the problem.” This helps us to personify the crisis.
- Contain: one point Admiral McRaven made here that really stood out to me here was to, “slow the pace of the crisis with one strong decisive move directed at the fastest-moving concern.” This involves us, as leaders taking control of the crisis and dictating the tempo.
- Shape: we need to actively influence situations and control the narrative. The Admiral told us to, “weaponize the truth.” He urged us to, as leaders, mold the circumstances and perception of the crisis so our organizations come out stronger on the other side, rather than just surviving it.
- Manage: This point said it all: “Reinforce your actions with a resource heavy approach to dictate the tempo and shape the outcome.” In other words, as I stated in the beginning paragraph of this post: “walk the talk”.

I love that in a conversation after his keynote with Jeb Bush, Admiral McRaven discussed the need for leaders to be humble and have the humility to listen and learn first. He discussed having a great team around him so he finish this sentence: “I need to understand…” I’ll conclude this post by saying that Admiral McRaven is one of America’s great and iconic leaders. His record shows him to be a man of character who has walked the talk and walked the walk.
Needed Therefore Belonging

I am a huge believer in “belonging.” Whether it is students in our schools or adults in our organizations, everyone needs to belong. This “belonging” is central to our engagement. When we believe that our presence and contributions matter, we feel more connected to our community—be it a classroom or a broader social environment. This sense of connection fosters trust, safety, and acceptance, making us, whether a student or adult, more comfortable to express themselves and participate actively. As a result, we develop a stronger sense of belonging, which enhances their confidence, motivation, and overall well-being. In essence, when we feel needed and appreciated, we are more likely to feel that we truly belong, supporting our growth and success.
Also, let’s not forget that along with love, belonging is on Maslow’s five tier hierarchy model of human needs. While we used to think of this hierarchy more linearly than we now know it to be, Maslow showed love/belonging to be right after physiological and safety needs. We now know that we seek multiple needs simultaneously.
Yesterday at ExcelinEd’s National Summit on Education, Angela Duckworth told us that “Every student needs to be needed.” 🎤 I loved this and thought it was a drop the mic moment. Angela Duckworth meant that every student should feel valued and important—that their presence and contributions matter. When students feel needed, it boosts their confidence, motivation, and sense of belonging, which are essential for their growth and success. She emphasized the importance of fostering environments where students recognize their importance to others, helping them develop resilience and a positive sense of self.
As leaders, let’s make sure everyone belongs!
leave a comment