Pag-unawa
At the end of March and the first week of April I am going to be in Manila Philippines for the FLUXX 2026 Asia Conference. It will be my first time in the Philippines and I will be delivering the opening keynote. To prepare, as I do for all my work globally, I am studying the Filipino culture. What I am learning is how the culture of the Philippines lends itself to some amazing leadership attributes. For example, the Filipino word “Pag-unawa” translates to “understanding” or “comprehension.” As a leadership attribute, it plays a vital role in fostering effective and empathetic leadership within the Philippine cultural context. Here’s how “Pag-unawa” can be a powerful tool:
- Empathy and Compassion:
Leaders who practice “Pag-unawa” genuinely care about the concerns, feelings, and circumstances of their team members. This empathy builds trust and loyalty, which are highly valued in Filipino culture. - Respect for Hierarchy and Relationships:
In the Philippines, relationships and respect for elders or authority figures are important. “Pag-unawa” encourages leaders to understand the cultural nuances and social dynamics, allowing them to navigate hierarchies respectfully. - Promoting Collaboration:
When leaders demonstrate understanding, they foster a collaborative environment where everyone feels heard and valued. This aligns with the Filipino value of “pakikisama” (smooth interpersonal relationships) and “kapwa” (shared identity). - Conflict Resolution:
An understanding leader can address conflicts diplomatically by appreciating different perspectives and finding harmonious solutions, which is essential in maintaining peace, unity, and an environment of trust. - Cultural Sensitivity:
“Pag-unawa” encourages leaders to appreciate cultural traditions, practices, and values, enabling them to connect more deeply with their community or team. - Developing Unity and Loyalty:
Leaders who show genuine understanding can inspire loyalty and collective effort, reinforcing “bayanihan,” or communal spirit, prevalent in Filipino society.
“Pag-unawa” promotes a compassionate, respectful, and culturally sensitive approach that resonates well within the Philippines’ social fabric. I’m glad I’ve learned this Filipino way of creating an inclusive environment where people feel understood, valued, and motivated to contribute their best.
Byron's Babbles 
leave a comment