Leading Like Buc-ee
The greatest leaders are exemplars. As leaders we must be authentic but at the same time embody the values and ideas we espouse. Successful businesses that are considered leaders in the industry must also embody what they espouse to do. I love the word “embody,” which according to the Cambridge Dictionary, means “to represent a quality or an idea exactly.” This embodiment of our values and authenticity becomes infectious.
If you don’t believe that, stop at a Buc-ee’s the next time you are traveling. They are “committed to providing a clean, friendly, and in stock experience for our customers.” The key word here is “experience.” Going to Buc-ee’s is an experience. I’ve written about this experience before in Smiles For All Your Miles.
You’ll find the cleanest and best designed restrooms, great food, any other item you might need, AND the cheapest fuel. This past weekend when traveling to Shelbyville, Tennessee I stopped at the Buc-ee’s in Smiths Grove, Kentucky. Gas was $2.89/gallon when I left home and was $2.19/gallon at Buc-ee’s with the nearest station in Smiths Grove being $2.41/gallon.
Yes, it is crowded and sometimes a little nuts, but, as I said, it is always an experience. And the experience always embodies the commitment to providing a clean, friendly, and in stock experience for customers. Lines move quickly and the Buc-ee’s employees are super friendly and helpful. I love stopping there and if Buc-ee is there, I always get my picture taken with the mascot (see the featured photo). Buc-ee’s is a reminder we must embody what we espouse as leaders. In other words, walk the talk.
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