Being Friendly Like Frisch’s® Big Boy®
Yesterday, I had an amazing time going to Shelbyville, Tennessee to visit my friends at Uncle Nearest Distillery (more on that it a future post). On the way we stopped at my favorite place to eat, Frisch’s Big Boy. Now, if you have never experienced a Big Boy®; you need to! It’s iconic. Frisch’s Big Boy is the original “craveable homemade foods.” After we ate and were back on the road I told my wife that I was always impressed with how friendly everyone was at Frisch’s.
That is by design. Frisch’s® brand promise is, “Good fun happens over great food served by friendly faces.” It has always interested me how much relationship building and fun happen around meals. I’m also a big believer that successful leadership involves inspiring teams to deliver memorable moments that combine quality, fun, and genuine care. It is always clear when entering a Frisch’s Big Boy that a culture where warmth and genuine friendliness are at the core of every customer interaction has been created and fostered.
As leaders, we can take away from this that we must not just deliver excellent service but also a joyful and friendly experience. We must create an ethos of enhanced customer satisfaction, building strong relationships, and cultivating a sense of community. As they say, “Frisch’s Big Boy is a place where one meal can make your entire day.” Are you creating that kind of friendly atmosphere?
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