Working In New Ways
“We had to challenge ourselves to work in new ways.” Geddy Lee, the frontman, bassist, and keyboardist for Rush, said this in My Effin’ Life. He believed that in order to stay relevant and growing as musicians, Rush needed to challenge themselves by working in new ways. He felt that pushing boundaries and exploring new techniques and styles was crucial for artistic development and creativity. We need to be thinking this way in all our professions.
As a prog rock band, Rush was writing lyrics that told stories (lyrical conception), were more poetic, doing concept albums often using science fiction themes, and harnessing technology for new sounds. By challenging themselves to work differently, Rush was further defining their brand. Musical genius was really their brand. Growing up a Rush fan I was always excited to hear what the next album would bring.
We can learn from Rush the importance of consistency, authenticity, and staying true to their unique identity while at the same time challenging ourselves to try new things and work in new ways. Rush created a strong brand by consistently delivering high-quality music that was unique to them, without trying to fit into trends genres that didn’t align with their core values. By staying true to their artistic vision and not compromising their sound, Rush built a dedicated fan base and solid reputation over the years. All our organizations can apply this lesson by focusing on what makes them stand out, being consistent in their messaging and product delivery, and staying authentic to our brand values.
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